Cindy Kimani
Meta Ads Specialist
My core focus is Meta advertising — Facebook and Instagram — with additional experience running Google Ads. Either way, the goal is the same: campaigns that turn budget into qualified leads and real customer conversations, not just impressions.
Who Am I
Hi, I'm Cindy.
I'm a Meta Ads specialist with hands-on experience creating and managing traffic, sales, and click-to-WhatsApp lead generation campaigns. My work spans campaign setup, audience targeting, performance optimization, and reporting.
I've used Meta Ads Manager to drive website traffic and generate real customer inquiries for small businesses through Facebook and Instagram advertising, backed by two years of hands-on experience inside a digital marketing agency.
I care less about vanity numbers and more about one question: are the people this campaign is bringing in actually a fit for the business? If a campaign isn't answering that well, I keep adjusting until it does.
2 Years
Hands-on Meta Ads experience
HubSpot
Certified in social media marketing
Agency-Trained
Process across every account
What I Do
Where I focus my energy.
Everything below sits inside Meta — Facebook and Instagram — built around one outcome: qualified leads and conversations, at a cost that makes sense.
Campaign Strategy & Setup
Building campaigns in Meta Ads Manager around a clear objective — sales, traffic, or messaging — instead of guessing and hoping it works.
Expect: proper account structure, pixel and tracking set up correctly from day one.
Click-to-WhatsApp Lead Generation
Turning ad spend into direct WhatsApp conversations, so leads land somewhere your team can actually respond to them.
Expect: a tracked cost per conversation, and daily visibility into volume.
Audience Targeting
Narrowing in on the people most likely to actually buy or enquire, instead of spending your budget on broad reach.
Expect: tested audience segments, refined as real data comes in.
Campaign Optimization
Watching performance daily after launch and adjusting creative, audience, or budget before small issues become wasted spend.
Expect: regular tweaks, not a campaign left to run untouched for weeks.
Ad Creative & Copy Testing
Testing different images, videos, and copy angles against each other, so decisions about what to scale are based on results, not opinion.
Expect: a running record of what's been tested and what won.
Reporting
Clear, honest updates on what the numbers actually say — conversations, clicks, cost per result — not just reach and impressions.
Expect: straightforward reports you can read in under five minutes.
My Approach
How a project actually runs.
No surprises. Here's the order things happen in, from the first conversation to ongoing reporting.
Discovery
We talk through your business goals — what "a good lead" actually looks like for you.
Research
I look at your audience, your market, and what's already working (or not) on your page.
Strategy
A plan for objective, budget, targeting, and offer — built around your goals, not a template.
Campaign Setup
Ad accounts, pixels, tracking, and creatives are built and checked before anything goes live.
Launch
Campaigns go live, and I watch the first 48–72 hours closely — the cheapest window to fix issues in.
Optimization
Budgets, audiences, and creatives get adjusted based on what the data is actually showing.
Reporting
Straightforward updates on what's working, what isn't, and what's changing next.
Continuous Improvement
Meta ads aren't set-and-forget. I keep testing for as long as we work together.
Why Work With Me
What you can count on.
Strategic Thinking
Every campaign starts with your goal, not a recycled template.
Clear Communication
Updates in plain language — what's happening, what it means, what's next.
Reliability
I show up, meet deadlines, and don't let campaigns sit unattended.
Data-Driven Decisions
Changes are made because the numbers say so, not on a hunch.
Attention to Detail
Tracking, targeting, and copy get checked properly before launch.
Continuous Learning
Meta's ad platform changes constantly, and I keep pace with it.
Transparency
If something isn't working, you'll hear it from me before you have to ask.
Results-Focused
The goal is always the same: leads and conversations that matter to your business.
Portfolio
Real campaigns, real numbers.
A closer look at Meta Ads work I've run — pulled directly from the ad accounts.
WhatsApp Lead Generation
For a home fitness equipment retailer, generated 321 WhatsApp conversations through a targeted Meta campaign over a 3-week period (Oct 3–27), managing setup, targeting, and daily optimization throughout.
Website Traffic Campaign
Delivered 12,591 website visits for a small business client at a sustained average cost of Ksh 1.49 per click across a full month (Aug 1–31), managing structure, targeting, and ongoing optimization.
Vocational German Language Recruitment
A German training institution helping ECDE teachers and nurses prepare for language proficiency and job placement in Germany. Before these campaigns, enquiries came mainly through word of mouth and manual outreach — Meta advertising was introduced to build a steady, trackable stream of WhatsApp enquiries.
Campaign Setup & Management
Experienced in creating and managing Meta campaigns across sales, traffic, and click-to-WhatsApp objectives — including campaign setup, audience targeting, Advantage+ campaigns, ad creation, and customer messaging workflows.
Portfolio — Google Ads
Search campaigns that convert.
Alongside Meta, I run Google Ads for clients whose customers are already searching with clear intent.
Printers & Parts Retailer
The client sells printers and printer parts — a category where customers search with clear, specific intent. Before this campaign, the business had limited paid search presence and no structured way to capture that demand. Google Ads turned it into consistent, trackable traffic and conversions over a Jan–Mar 2026 period.
Get in touch
Share your business goals and current ad account details.
Get a plan
I review your account and outline what to build or fix first.
Launch & grow
Campaigns go live, with ongoing optimization and reporting.
Get In Touch
Let's build your next campaign.
If you're ready to turn Facebook and Instagram ads into consistent leads and customers, tell me a bit about your business. I'll reply personally, usually within a day.
cindykimani.work@gmail.com · +254 796 614 352